Actual Pain is the brainchild of T J Cowgill. Corrupted by heavy metal and seduced by the dark allure of the occult, he knew that someone had to shake things up, and he was just the man to do it. Existing happily on the borderline between genius and insanity, this guy is talented in more ways than one. An artist, designer and musician, Cowgill's well of creativity seriously runneth over. So it's of no surprise that Actual Pain has enjoyed such huge levels of success since its inception in 2006.
Hell, the brand is so hot they don't even need to advertise. Actual Pain relies solely on word of mouth, yet this hasn't stopped them from becoming a cult favourite on both the East and West coasts of America. Having collaborated with other leading brands including Mishka, Rebel8, Rockers NYC and Flying Coffin, Actual Pain continues to excel at creating provocative, pioneering fashion for those who have what it takes to say the unsayable.
Actual pain doesn't just push the boundaries of what's considered to be socially acceptable, it demolishes them with a sledgehammer. Sometimes insane, often controversial, and always original, they continue to give people a way to truly stand out from the masses and embrace the individual inside.
Much of Actual Pain's continued success can be owed to the fact that it is essentially run by T J Cowgill alone. His passion and dedication to the brand manifests in every item created. He personally designs every piece, and almost everything they create is limited to each season and never reprinted. So when you buy from them, you're not just buying a Graphic T-Shirt, a Vest or a Baseball Cap, you're investing in a unique and highly-coveted piece of contemporary art, worthy of being loved and treasured forever.